The brief
A bakery running for more than two hundred years has something most businesses would kill for, and no easy way to say it. You can put “established 1800s” on a shopfront, but it doesn’t land the way it should. Considine’s wanted their story on film — how long it’s been going, the family behind it, and the fact they’re still at it every morning.
The risk with a job like that is making something that feels like a museum piece. It’s a working bakery, not an archive, and whatever I made had to sell bread to people living in Kilrush today.
The film
Shot over four nights in the bakery, 1am to 4am, to catch them actually baking rather than staging it for the camera. Martin does the talking, and I owe him for being so honest about it — two hundred years told straight from the person who inherited it means more than any voiceover I could write. Mikey was a huge help behind the scenes too.
Walking home through the square in Kilrush one of those nights, a fox showed up. I took my camera out slowly and crept over so I wouldn’t spook it, and got the shot. Only happens if you’re still paying attention at four in the morning.
I love Considine’s bread, and I wanted to do right by it as much as by the client — promote it as well as I could.
Afterwards
They were happy, and that’s the only review that matters on a job this personal:
★★★★★“We were blown away by the video that David made for us. Our family business is over 200 years old and it was very important to capture our story throughout the years — David really did that. He is professional, creative, and what you get for your money is very hard to beat.”
Got a story that’s been sitting there for years?
Family businesses are usually the worst at talking about themselves. Send me a line about yours and I’ll tell you what I’d do with it.
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